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After growing up in Norwich, Will left to study Economics at the University of York before joining a large accountancy firm in London, where he completed his professional qualifications. While London provided valuable experience working with large organisations, Will quickly realised that Norwich offered him something more.

“Working in London gave me the opportunity to support a wide range of large organisations; however, there was often limited interaction with the people behind those businesses and little visibility of the impact our work was having.

In contrast, working with businesses across Norwich and the wider region is far more personal.

We build lasting relationships with our clients, gain a genuine understanding of their businesses, and can see first-hand the difference our advice and support makes to their success.”

In 2020, he joined Larking Gowen, one of the region’s leading independent accountancy and business advisory firms. Will, specialises in supporting growing businesses across East Anglia, helping them navigate growth, acquisitions, sales and strategic planning.

One of the strongest messages from Will’s story is that ambitious professionals do not need to leave Norwich to reach senior positions.

Since joining Larking Gowen, Will has progressed from a newly qualified accountant to a senior leadership role, achieving five promotions in around six years.

He credits this progression to a culture that rewards talent, supports development and creates opportunities for people to grow.

For professionals looking to develop their careers, Norwich offers far more opportunity than many people realise.

Norwich has established itself as one of the UK’s leading regional centres for financial and professional services.

The city is home to successful independent accountancy firms, legal practices, insurance brokers and financial services businesses that continue to grow and compete nationally.

Will believes this is one of Norwich’s greatest strengths.

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Norwich has a unique balance of typical national providers operating alongside some of the country’s largest independent business that are proudly owned and managed in the region. This is optimised by the finance and professional services sectors in the city with firms like Larking Gowen. Businesses with deep roots, long-standing client relationships and a long history in Norwich.

Explore careers in Norwich

For Will, Norwich’s appeal extends beyond work.

Living in the outskirts of the city with his wife and young son, he enjoys the balance of being part of a thriving business community while remaining close to the Norfolk Broads, countryside and coast.

“Within the city, we have thriving hubs for business and financial services, from the courts, the Cathedral close and Prospect House within the city centre, to the business park at the city edge. However, when the opportunity arrives to clock off for the day we are privileged to be able to escape to some of the country’s most relaxing countryside and coast, all within a stone’s throw of the city.”

Importantly, he doesn’t see career progression and quality of life as a trade-off.

“I think there’s a slight misconception that you move to Norwich just because it’s a work-life balance. It is a clear benefit but that doesn’t mean that the work doesn’t give you the platform to go and have a fantastic career.“

For anyone considering a move into financial and professional services, Will’s message is clear: Norwich is not somewhere you move to compromise your ambitions.

It is a city with a thriving business community, nationally respected firms, strong professional networks and genuine opportunities for progression.

Combined with an outstanding quality of life, it offers professionals something increasingly rare: the ability to build a successful career and enjoy the lifestyle they want.

As Will says:

“It’s a great place to work, it’s a great place to live.”

And perhaps most importantly:

“I didn’t move back to Norwich to settle on my career. I moved back as a springboard for where I’m going.”

For ambitious professionals, Norwich isn’t the end destination. It’s where the next stage begins.

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    Explore careers in the financial and professional services in Norwich

    Interested in exploring a career in Norwich’s finance, insurance, legal and professional services sector? Through the FIG (Financial Industry Group), we’ve brought together everything you need to discover the opportunities available. From inspiring career stories and leading employers to industry insights, professional networks and relocation advice, you’ll find all the resources you need to take the next step and learn what it’s really like to build your career in Norwich.

    Explore careers in Norwich

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