A stroll through the castle grounds or a wander around the market shows how Norwich blends heritage with an active, evolving business scene.
From local start-ups to well-established national brands, Norwich offers a healthy mix that gives the community both variety and stability.
Atkinson Moss, a local recruitment agency in Norwich, shared their thoughts with us through this blog, about how they view the landscape as professionals in the industry.
One concern sometimes raised about working in Norwich is the assumption that its job market is limited. It’s true that the city is smaller than places like Bristol or Leeds, but the quality of roles available here is consistently strong.
The level of competition is also noticeably lighter, which often means individuals can progress more quickly and build meaningful professional connections.
Recent figures from the Office for National Statistics highlight the strength of the region:
Norwich
Bristol
Leeds
Birmingham
For a compact city, Norwich performs impressively. With fewer people chasing the same opportunities, skilled professionals often find themselves moving up faster and gaining exposure to responsibilities that can be more challenging to access in larger cities.
My wife and I moved to Norwich to be closer to family, and I took an interim role at a local horticultural group. That opportunity really helped me get my foot in the door and make connections within the Norwich business community.
With institutions like the University of East Anglia offering so many learning opportunities, there are plenty of ways to develop your career and build new skills. There’s also a real warmth here, everyone is genuinely friendly, and there’s a great sense of community. In larger cities, it’s easy to feel invisible in your company, but Norwich feels like the complete opposite.
Norwich has so many beautiful spots, both in the city centre and around the outskirts. It’s easy to transition from work to relaxation, with the beach and countryside practically on your doorstep.
Of course, Norwich’s rich heritage also adds a unique charm to the area. Milton Keynes, where I used to live, is a relatively new town, so it doesn’t have that same historical character.As a family, we love shopping in Norwich. There’s a high amount of independent stores, from Jarrolds to the gems in the lanes, you’re always finding something different and special. It’s a fantastic place to live.
After 30 years in London, award-winning writer Pete Brown was ready for a new pace of life. Moving to Norwich gave him the space, energy and community he didn’t realise he was missing – along with one of the UK’s most exciting beer scenes. From its vibrant pubs and breweries to a creative culture that feels truly alive, Pete shares why Norwich quickly became the place that finally felt like home.
