WiN x FIG Survey: Hiring Decision-makers & Recruitment Professionals

Organisation name ^*

Contact name^*

Contact email^*

Which part of the financial and professional services sector best describes your organisation?^*

Banking

Insurance

Accountancy

Legal services

Consultancy

Fintech

Other:

How many employees does your organisation have in Norwich? ^*

1 to 10

11 to 50

51 to 250

250 to 1,000

more than 1,000

How often does your organisation currently recruit talent from outside Norfolk?^*

Frequently (once a quarter on average)

Occasionally (once every 6 months on average)

Rarely (once a year on average)

Never

How much do you struggle to recruit talent into the Norwich area from outside Norfolk?^*

No struggle

Minor struggle

Moderate struggle

Significant struggle

What are the biggest challenges you face when recruiting people into the Norwich area from outside Norfolk? (Please select up to 3 options)^*

Limited awareness of Norwich as a career destination

Candidates expecting higher salaries than the local market offers

Perceived lack of transport links

Perceived lack of progression opportunities within the financial / professional services business cluster

Competition from London, Cambridge or other financial centres

Housing availability or affordability concerns

Lack of specialist skills in the external candidate pool

Other:

Which roles are you currently finding most difficult to recruit? ^*

Administrative and support roles (admin, coordinators, reception, office support)

Professional and specialist roles (marketing, HR, finance, project management)

Technical and digital roles (IT, software, data, digital services)

Manager and leadership roles (team leaders, department managers, senior roles)

Customer or client facing roles (sales, account management, frontline service)

Other:

Which key demographics are you currently finding most difficult to recruit? ^*

Graduate or entry level talent

Early career professionals

Mid-level specialists

Senior or leadership roles

What factors do you believe are most important for attracting candidates to Norwich based roles? (Please select up to 3 options)^*

Competitive salary

Hybrid or flexible working

Clear career progression pathways

Cost of living advantages

Quality of life and city amenities

Strong industry networks / opportunities for education and professional development

Employer brand reputation

Other:

Which types of information or resources help most when promoting Norwich to potential recruits? (Please select up to 3 options)^*

Cost-of-living comparisons

Quality-of-life/lifestyle information

Housing and commuting details

Details on education

Proximity to London

Sector-strength data (FS, fintech, professional services)

Career progression pathways

Vision for the city and its future development

Support for Start-ups

Stories from local employers/employees

Other:

Is there anything that you think could improve the recruitment strategy for Norwich as a city?

How did you first hear about this survey?

Mentioned by speaker / on a slide at the FIG Conference

Physical flyer

Direct email from a contact

Word of mouth / Conversation with a contact

FIG Social media

Work in Norwich (WiN) Social Media

FIG Newsletter

Work in Norwich (WiN) Newsletter

Explore more about Work in Norwich here.